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Writer's pictureJeremy Conradie.

Supply Chain Discussion: How Creativity Inc. Slashed Its Parcel Spend


In this discussion, Robert Bowman from Supply Chain Brain speaks with Keith Washington from Creativity Inc. and Alec Greene from Reveel. And explore how Reveel helped Creativity Inc. realize savings in its parcel-shipping program.


Creativity Inc. is a mid-sized provider of supplies for quilt makers. Chief operating officer Keith Washington says the company was looking to cut down on shipping expenses, which were “a little out of line.”


Creativity Inc. turned to Reveel for spend-management software and expert support. “Parcel companies do a good job of making it as confusing as possible,” Washington says, but Reveel was able to input the customer’s shipping data and show where savings could be found.


Reveel helped the company to establish a baseline from which it could identify where its parcel-spend dollars were going. It also provided comparisons with what other parcel shippers were spending, with an eye toward crafting a better agreement with carriers. “We have a very good finger on the pulse about what’s being offered in different markets around the country,” says Alec Green, Reveel’s director of client experience.


Many parcel contracts are negotiated on an annual basis, and the major carriers generally announce rate increases at a similar frequency. When it signed up with Reveel in 2021, Creativity Inc. happened to be in the middle of negotiations with parcel carriers. “We were able to implement [Reveel’s software] and see savings within that next month,” Washington says. “They brought value to our bottom line almost immediately.” 


Since that time, Creativity Inc. has gone through a second round of parcel-shipping negotiations, and was able to achieve even better results than in the first round, Washington says.


Reveel is also helping Creativity Inc. to integrate its parcel spend management with its warehouse management system (WMS) software, provided by Deposco. In the process, Washington says, it’s hoping to discover additional opportunities for savings, through order matching and shipment bundling(or a Nucleus refers to it, consolidation). 


Source: Supplychainbrain

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